»Data visualization of a social network«

My final year project in information design. Two large (80 x 36 inch) posters show the variety and attitudes of members from an internet community like Facebook.

On the first poster you can see the functions used, as well as additional information such as age, educational background, family status, gender and how often they are logged in. So, all demographic data which are available from every member's profile.

The second poster gives you an overview of the geographic position, based on a map. You can see where the members are distributed. The aim was to give the management the opportunity to know much more about the members than would have been possible with a simple scan of their database only.

In collaboration with an Flash Developer the concept got transfered in the interactive world. With a real-time connection to the database the company was now able to filter and study their user-base more closely. Based on this application the way was open for more user-relevant advertising.

This project was published in many design magazines, blogs and international design books and won several awards including a semifinalist at the »Adobe Design Achievement Awards«.

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Role
Concept, Art Direction, Design

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Flash Development: Ute Dasch